A gem shaped by centuries of mineral evolution carries a narrative of time and chance, while a synthetic gem, though visually flawless, often lacks this allure. Just as there are AI-generated images, digital images, and those captured on film, the process behind their creation imbues each with distinct meaning. The journey of the item connects us to something deeper—tradition, nature, or the human hand that crafted it—granting cultural significance that goes beyond the surface. Who wants to be fooled? Who wants a version stripped of its story, its authenticity, its soul?

Like every brand, Mircea is part product and part imagery. Our visual incarnation is the result of long-matured research and exploration, drawing inspiration from masters like Terrence Malick and Werner Herzog. Our passion for the craft of turning raw nature into poetry encompasses both ingredients and images.

The concept of "ecstatic truth" is central to Werner Herzog’s philosophy of filmmaking and storytelling. For Herzog, ecstatic truth is a deeper, poetic form of truth that transcends mere factual accuracy or objective reality. It reveals the profound, often mystical aspects of human experience that cannot be captured through straightforward documentation or conventional realism.

Herzog achieves ecstatic truth by blending fabrication and staging to evoke deeper emotional truths, using heightened aesthetics like dramatic visuals and music to create resonance, exploring characters driven to extremes to reveal universal insights, and employing poetic narration to guide viewers toward profound, metaphysical understanding.

Our era is obsessed with rational and scientific knowledge, but we believe that human wisdom is better conveyed through poetry and stories.